Viru Center

The project required us to create a system of centre signs that was more noticeable than the shopping centre’s existing system.

The appearance of the signs had to match the centre’s corporate style, while the signs themselves had to be informative and easy to understand. The tones used in the graphics were based on the Viru Keskus logo.

The signs are internally lit so as to stand out better. We were not only responsible for the graphic design, but also for creating working plans for the production of the signs.